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Top 5 actions
Mention rate
Grounding gaps
LLM sessions
Tracked prompts
15 brand-relevant questions run weekly across 5 engines. Click a row to see what each engine actually said.
| Prompt | Claude | OpenAI | Gemini | Perplexity | AI Overview | Vis % | Position | Tags |
|---|
You're #2 — The Bowery Hotel leads
How often each brand appears in AI generated answers. 8-week trend.
Visibility
Showing data for 56 days
Top 6 brands
| # | Brand | Vis | SoV | Sent | Pos |
|---|---|---|---|---|---|
| 1 | The Bowery Hotel | 80% | 22% | ● 78 | #1.4 |
| 2 | The Marlow You | 65% | 18% | ● 72 | #2.5 |
| 3 | The Ludlow | 66% | 17% | ● 74 | #2.7 |
| 4 | Hotel Chelsea | 54% | 14% | ● 68 | #3.4 |
| 5 | Public Hotel | 38% | 11% | ● 66 | #3.9 |
| 6 | Sister City | 32% | 9% | ● 71 | #4.2 |
Recent chats
Performance matrix
Where you win: Gemini (#2 · 87%) and Perplexity (#2 · 80%) — both grounded engines that crawl the web. Where you lose: Claude and OpenAI (#3 in both) — Ludlow edges past you. AI Overview gives you #2 but only 47% visibility, meaning Google's AI snippet often skips you entirely.
Google AI Overview
When someone Googles your name, what shows up at the top. Your "front door" on Google.
AI Overview snippet
The Marlow is a 28-room boutique hotel in Manhattan's Lower East Side, recognised for its rooftop bar and on-site restaurant. The hotel is a Mr & Mrs Smith member and offers pet-friendly accommodations near the Tenement Museum and Williamsburg Bridge. Rooms feature individually designed interiors, with on-site amenities including a small spa and 24-hour reception.
Knowledge panel accuracy
3 minor issues. Add hotelStars to schema to surface star rating.
People also search for
2 hotels appear here that aren't in your tracked competitor list. Consider adding them — Google's already treating them as alternatives to you.
Cited sites
Every domain AI engines cite when answering your tracked prompts. Each row is a potential PR target.
Citation target map
| Domain | Type | Cites |
|---|---|---|
| cntraveler.com | Editorial | 14 |
| mrandmrssmith.com | Curated | 11 |
| designhotels.com | Curated | 9 |
| timeout.com/newyork | Editorial | 8 |
| nymag.com | Editorial | 7 |
| theinfatuation.com | Editorial | 6 |
| eater.com | Editorial | 6 |
| afar.com | Editorial | 5 |
| reddit.com/r/AskNYC | UGC | 5 |
| tripadvisor.com | Review | 5 |
| lonelyplanet.com | Editorial | 4 |
| nytimes.com | Editorial | 4 |
| themarlowhotel.com | You | 4 |
| wallpaper.com | Editorial | 3 |
| robbreport.com | Editorial | 3 |
| forbes.com | Editorial | 3 |
| + 51 more domains | 35 |
Source coverage gap
| Domain | Gap | Priority |
|---|
Source categories
Cited pages
Specific URLs AI engines fetched and quoted from. Listicles and editorial features dominate — keep that in mind for outreach.
Most cited pages
| URL | Type | Domain | Mentions you | Cites |
|---|---|---|---|---|
| Best Boutique Hotels in NYC 2026 cntraveler.com/gallery/best-boutique-hotels-nyc | Listicle | cntraveler.com | Yes | 8 |
| Hotel directory · The Marlow mrandmrssmith.com/luxury-hotels/the-marlow-new-york | Profile | mrandmrssmith.com | Yes | 7 |
| 50 Best New Hotels in the World 2025 cntraveler.com/story/hot-list-2025-best-new-hotels | Listicle | cntraveler.com | No | 6 |
| Where to Stay in the Lower East Side timeout.com/newyork/hotels/lower-east-side | Listicle | timeout.com | Yes | 5 |
| NYC's Best Hotels with Rooftop Bars nymag.com/strategist/article/best-rooftop-bar-hotels-nyc | Listicle | nymag.com | Yes | 5 |
| AskNYC: Stylish hotel under $500 reddit.com/r/AskNYC/comments/.../boutique-hotel-LES | Discussion | reddit.com | Yes | 5 |
| Exclusive Boutique Hotel in LES themarlowhotel.com | Homepage | themarlowhotel.com | Yes | 4 |
| Design Hotels · NYC designhotels.com/nyc | Profile | designhotels.com | No | 4 |
| Tour: The Bowery Hotel afar.com/magazine/hotel-tour-the-bowery | Article | afar.com | No | 4 |
| NYC Hotels for Honeymoon theinfatuation.com/new-york/guides/best-nyc-hotels-for-couples | Listicle | theinfatuation.com | Yes | 4 |
| Travel: NYC Lower East Side Guide nytimes.com/travel/nyc-les-guide | Article | nytimes.com | Yes | 3 |
| Hot List 2026 · The Bowery Hotel robbreport.com/travel/hotels/bowery-2026 | Article | robbreport.com | No | 3 |
Feature match
Every claim you make about the property — checked across GBP, your website, structured data, and dedicated pages. Every red ✗ is a reason an AI engine isn't confidently grounding on you.
Cross-surface match
| Feature | GBP | Website | Schema | Dedicated page | Status |
|---|
Business info
Name, address, phone, hours, website across every surface AI engines check. A single mismatched character kills local grounding.
Field by surface
Phone schema typo (555-0148 vs 555-0147) — fix first. Schema name uses "Hotel" suffix where GBP doesn't. Schema address missing zip. Hours missing from website + schema.
Page coverage
Every claim should have a focused page engines can fetch and cite. Missing pages are the cheapest grounding wins.
Expected pages
External listings
Where else AI engines look you up. Booking, Mr & Mrs Smith, Tablet, Design Hotels — the curated platforms boutique hotels actually live on.
Curated platforms & OTAs
Two action signals: Mr & Mrs Smith photo set is 8 months stale — refresh, their AI weighting decays. Design Hotels is the highest-value membership you don't have — apply.
Google Business Profile
The single most weighted surface for local AI grounding. Photo count, completeness, and post cadence all feed into how confidently engines recommend you.
Photo health
Completeness gaps
Recent posts
| Date | Title | Type | Views (est.) |
|---|---|---|---|
| Apr 21 | Spring at The Marlow · rooftop opening for the season | What's new | 2.1k |
| Apr 02 | Weekend brunch at Marlow Bistro | Offer | 1.8k |
| Mar — no posts | — | — | — |
| Feb 14 | Valentine's package · two-night stay + tasting menu | Event | 3.2k |
| Jan 22 | New head chef · introducing Sofia Reyes | What's new | 4.1k |
AI Traffic
GA4 sessions sent by LLMs — and the specific Reddit threads / YouTube videos that sent them. Closes the loop: mentions → traffic.
LLM distribution
Top landing pages
| Path | Sessions | Key evt |
|---|---|---|
| / | 124 | 3.2% |
| /rooms | 38 | 7.9% |
| /restaurant | 28 | 3.6% |
| /rooftop | 22 | 4.5% |
| /spa | 14 | 2.1% |
| /reservations | 8 | 62.5% |
| /collections/honeymoon | 6 | 16.7% |
| + 5 more | 15 | — |
Reddit & YouTube referral threads
Action signals: Two high-traffic Reddit threads cite competitors and only mention you indirectly. Engaging organically often shifts the citation in the next AI scan. The "Bryden in NYC" YouTube is your biggest social referrer — worth acknowledging.
Sessions by week
Sessions by engine
Customer reviews
Sentiment, themes, and verbatim quotes pulled from your most recent Google reviews. AI engines weight review content heavily for local recommendations.
Pulls your most recent Google reviews via Apify, then Claude extracts themes, aspect-level sentiment, verbatim quotes, and red flags. ~$1-2 + 60s.
Crawler access
Which AI bots can read your site (from your robots.txt). If a bot is blocked, that engine can't use your site as a source.
AI bot access
No AI bots are blocked. Every major engine can read your site. If you ever see a bot move to "Blocked," it's usually a CMS update or a manual robots.txt edit — that engine will lose the ability to recommend you within days.
Crawl activity
Requires server-log access or Cloudflare analytics. Will show: bot · pages fetched · last visit · frequency. Useful for spotting when an engine has stale data on you.
Action backlog
Auto-prioritised from the latest scan. Synced with the Top 5 on Overview. Check off completed work — click ★ to promote / demote between Top 5 and the rest.
Property profile
Tell the system about your hotel. Used to generate prompts, extract features, and shape the audit.
Identity
Description
A 28-room boutique hotel in Manhattan's Lower East Side. Design-forward, owner-operated, with a rooftop bar, on-site restaurant (Marlow Bistro), small spa, and individually designed rooms. Member of Mr & Mrs Smith. Pet-friendly. Near the Tenement Museum and Williamsburg Bridge. Audience: design-conscious independent travelers, 30-50, mid-to-upper budget.
Tracked competitors
7 tracked · 2 suggested from the latest scan
Tracked
| Brand | Domain | Mentions | |
|---|---|---|---|
| The Bowery Hotel | bowery-hotel.com | 22 | |
| The Ludlow | ludlowhotel.com | 18 | |
| Hotel Chelsea | hotelchelsea.com | 14 | |
| Public Hotel | publichotels.com | 11 | |
| Sister City | sistercitynyc.com | 9 | |
| The Standard, EV | standardhotels.com | 8 | |
| The Hoxton, WMSBG | thehoxton.com | 7 |
Suggested
Prompt tags
Group prompts by theme. Use tags to filter performance and identify which kinds of queries you win vs lose.
Your tags
| Tag | Prompts | Avg vis | Avg position |
|---|---|---|---|
| branded | 2 | 88% | #1.2 |
| non-branded | 13 | 62% | #2.8 |
| informational | 4 | 71% | #2.1 |
| transactional | 8 | 58% | #3.0 |
| design-led | 5 | 75% | #2.0 |
| neighborhood | 3 | 82% | #1.7 |